Indian-American clothing designer and entrepreneur Swati Argade creates inspired, distinctive, high-quality clothing that enhances the beauty of women, and nurtures and supports the people who make them. Swati chooses fabrics and affects that help to sustain the maintenance and development of local economies and ancient traditions like weaving, embroidery, and dyeing. Her clothing appeals to a wide range of personal styles, blending ethnic and bohemian aesthetics with an urban refinement and sophistication. She describes her style as "a gentle kiss between tradition and the future—an expression of now."

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